Google analytics click map
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This figure shows how often users end their session or leave the site after viewing that particular page. Not to be confused with: Landing or Entrance Page or Exit Rate Exit Rate (shown on Google Analytics as % Exit) This issue impacts the accuracy of average time on page and average session duration figures. Google Analytics has difficulty calculating the amount of time users spend on an exit page because there is no next page to help it judge when the user left that page.
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The Exit Pages section of Google Analytics therefore allows you to see which pages people most frequently end their sessions on or leave the site after viewing. The opposite of a landing page, an exit page on Google Analytics refers to the last page a user accesses before their session ends or they leave the site.
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Not to be confused with: Landing or Entrance Page EventsĪn event on Google Analytics is a type of hit which tracks user interactions with content like downloads, mobile ad clicks, Flash elements and video plays.Įvents on Google Analytics give insight into a range of user activities that are taking place across your site, and with a little bit of technical know-how, you can set up custom events to track all kinds of user behaviours that aren’t normally visible in Analytics. So the number of entrances given for a specific page shows how many users began their session with that page. Google Analytics records an entrance for each page that a user begins a new session on. Not to be confused with: Impressions or Hits Entrances This will tell you what proportion of users who see your site in search results actually click through to it. This does not count clicks on paid AdWords search results, which are recorded separately in AdWords reports.Ĭlickthrough Rate, or CTR, is a number calculated by dividing the number of clicks to your site by the number of impressions (which records how many times it was seen) and multiplying by 100. As it says on the tin, the number of clicks on your SEO report records the number of times that people have clicked on a URL to your website in search results.
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Not to be confused with: Exit Rate ClicksĬlicks is a metric that appears on Google’s SEO Reports, which you can set up for your site to monitor your visibility in search results and how that translates into visitors to your site. Market Research Data-Driven Market Research and Competitive Analysisįor more, listen to Avinash Kaushik on the power of bounce rate, or “I came, I puked, I left”: A bounce rate for a page is based on all sessions that begin with that page and end without the user navigating to any other pages on the site.Ī high bounce rate can be an indicator of problems, or it can indicate that for whatever reason, visitors aren’t finding anything on the site that entices them to stay longer, read more, or search for more content.Ī site that people spend a long time visiting and interacting with is often referred to as ‘ sticky’.This article looks at ways to reduce bounce rates. Individual pages have bounce rates as well as the site as a whole. This could be because they lost interest, were confused, or had already found the information they were looking for. sessions in which the person left your site from the entrance page without interacting with the page). Quick Linksīounce Rate is the percentage of single-page sessions (i.e. We’ve put together a handy guide to break down the meanings and uses of some key but confusing terms on Google Analytics, and how they differ from each other. If you’ve wondered something like this at any point while staring down a mass of analytics for your site, worry not.